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Residential
Introduction:
The commercial real estate sector is rapidly transforming the way unlike any other. This shift is helping commercial real estate marketing in a variety of ways. With increases in e-commerce, transitions to remote working, and reacting to social distancing and government directives, the year 2020 offered new problems. This has had a major impact on lease activity, investments, and overall CRE operations. In order to remain effective and achieve results, commercial real estate marketing programs have had to adapt to these developments.
Tenants and investors in today's tech-savvy world are increasingly demanding quick and frictionless user experiences while searching for new homes and investment opportunities, especially in light of recent pandemic-related occurrences. To promote commercial properties offered for lease and outright, successful marketing programs require far more than static fliers, LoopNet listings, or stale presentations.
Here are some commercial real estate marketing and advertising ideas to help you stand out in 2022.
- Segment Your Target Audience
Your target audience and how you approach them will have a big impact on how you market your company and your assets. To help you develop your messaging and marketing approach, spend some time defining who they are and what makes them tick. Take a look at what your competitors are doing for themselves and their properties to get started in this field. Then consider how you may further divide your audience based on common qualities such as geography, buyer type, purchasing criteria, and so on.
2. Maintain an Active Blog
A corporate blog is an excellent marketing tool that may have a big impact on search engines, social media presence, and it's a wonderful location to start a conversation with potential clients. Provide recommendations and guidance to your clients, highlight lease transactions, provide important corporate updates, and discuss the pertinent industry and local market news. As a subject matter expert, this is your time to display your expertise and establish yourself as an authority – while also inviting feedback and suggestions from your readers.
3. Update Your Company News
If a blog is too time-consuming, consider adding a news area to your website where you may post key company updates, pertinent transactions, and recent press. This will send a favourable signal to your clients (and search engines) that your firm is active and developing, which is a significant and vital trust element. A new section will also be easier to manage and will demand less commitment on your part.
4. Get Active on LinkedIn
LinkedIn has become the "legally recognized" medium for professional networking in recent years. Its +500 million users include just about every commercial real estate, financial, investing, and legal expert you could want to meet, and it provides a powerful interactive platform with content posting, group discussion boards, and search functions. LinkedIn is a crucial emphasis for any firm in 2022, especially when combined with ultra-targeted advertising.
5. SEO Strategy
Make sure your real estate website meets all of the SEO requirements (Search Engine Optimization). A good SEO plan can help you receive a lot of "free" traffic from Google and other search engines, as well as visibility for specific keyword terms relating to your business. Don't be left out of the game as more and more potential tenants and investors use web searches to study properties.
Your SEO strategy should have a detailed plan that includes content strategy, link development, user experience, and technical SEO as core pillars. If you can afford it, hiring an SEO specialist or an agency to guarantee your site is genuinely optimized for maximum visibility is a good idea. For those seeking an omnichannel solution, a commercial real estate marketing package is a viable option.
6. Track & Report Your Results
At the very least, ensure that Google Analytics is installed on your website to track marketing performance and that you review the data at least once a month. This will enable you to make better, more educated marketing decisions and determine whether your website is having an impact. If your website isn't generating leads for your business or property, it's time to look into it and take action.
7. Make Yourself Easy to Contact
Making it difficult for clients or prospects to contact you is the worst thing you can do. Make sure that your contact information (phone number, email address, and address) is easily available on your website, print collateral, business cards, and email signature. Consider adding an eye-catching contact form to your website to better address the demands of your visitors and grab their attention.
8. Run Targeted Ad Campaigns with Google
Google AdWords is a quick, easy, and scalable approach to reach out to potential renters and investors on the internet. Programmatic advertising lets you promote your services or offers in particular places in search results, as well as through display and retargeting ads for those who visit your or your competitors' websites. Simply said, this is the quickest approach to reach out to your most likely prospects.
9. Create 3D Video Walkthroughs
Video walkthroughs provide a more accurate perspective of how a property is presented, and in these health-conscious times, the ability to examine a property from the comfort and safety of one's own home (and phone) is more valuable than ever. Of course, you'll want to make sure that any videos you make are professional-looking, which you can easily do with a program.
10. Launch a Video Marketing Campaign
In digital marketing, video is one of the most engaging channels. Video is popular, and it is now more readily available than ever before. You may generate traffic from YouTube, Facebook, and Vimeo by creating high-quality marketing videos of your properties, releasing interviews, or creating high-quality videos that represent your organization. All three platforms also provide highly targeted advertising to expand your internet reach.
11. Get Busy On Twitter
Aside from publishing updates (tweets), Twitter provides several marketing features, such as the ability to highlight specific material from your site, embed multiple images in a tweet, and even harvest email addresses directly from a Twitter ad. Use these methods to keep your network growing in 2022 by sharing new ideas, events, and property updates with your customers and prospects.
Feel free to contact us if you require assistance with implementing these commercial real estate advertising concepts into your marketing strategy. A member of our team will reach out to you and set up a time to talk.
